No.1 AI-Powered Programmatic AD

Connecting
Everything
in Marketing

A programmatic trading and consulting group in Korea. We design programmatic campaigns that fit your business and connect them with the latest data and technology.

Integrated marketing, all connected
WISHMEDIA
Google · Amazon · AI Marketing
99%
Audience Reach
300K+
Publishers
10+ yrs
in Programmatic
No.1
GMP Full Stack
ON-LINE
OFF-LINE
About Wishmedia

Korea's First and Only
Programmatic Specialist

Founded in December 2016 as the Korean strategic entity of MediaMath, the world's first DSP, we have grown into a company that runs the full Google Marketing Platform stack and the DSP & DMP solutions of Amazon and Microsoft.

Full Managed Service

Built on global partnerships with Google, Amazon, Microsoft and The Trade Desk, we provide a fully managed service that covers DSP, DMP and AI optimization.

2016.12
Founded as MediaMath's Korean strategic entity, bringing programmatic advertising to Korea
2017.01
Became MediaMath's official reseller in Korea and led the growth of the market
2017.04
Launched NMI (National Marketing Institute), Korea's first programmatic training institute
2017.07
Signed a data partnership with SK Planet
2018.02
Introduced Korea's first programmatic DSP certification
2018.12
Ranked No.1 globally on MediaMath Terminal One
2020
Secured the enterprise Google Marketing Platform full stack
2023.10
Selected as an official Microsoft Advertising partner
2025
Adopted IAS and Scibids AI to strengthen AI-powered optimization
2026.01
Officially launched Amazon DSP
2026.04
Launched Microsoft DSP
01

First to Bring Programmatic to Korea

Starting as the Korean strategic entity of MediaMath, the world's first DSP, we have led the growth of Korea's programmatic market.

02

Full Google Marketing Platform Stack

The only company in Korea operating the entire Google Marketing Platform: SA360, DV360, CM360, GA4 and Looker Studio.

03

Custom AI Optimization

We layer our own AI on top of each DSP's machine learning to optimize every campaign toward its KPIs.

04

Certified Team, Without Exception

Every team member has completed professional programmatic trading training and holds Google DV360, Microsoft Ads and Amazon DSP certifications — the only such team in Korea.

05

Omnichannel Solutions

Display, video, CTV, IPTV, OTT, DOOH and audio — one integrated solution across every online and offline channel.

Services

Integrated Programmatic Solutions

With top global media and a network of 300,000+ Korean publishers, we bring years of programmatic know-how to build the optimal media mix for your brand.

Google Marketing Platform

GMP Full Stack

DV360 Certified Partner

Search, display, video and campaign management run on one platform for higher efficiency and faster decisions.

SA360
Search Ads
DV360
Display & Video
CM360
Campaign Manager
GA4
Analytics
Looker
Data Studio
BigQuery
Data Warehouse
Digital Advertising

Digital AD

We run campaigns across Korean and global digital and social media — Naver, Kakao, Meta and more — and recommend the right media mix for each brand's goals.

DisplayVideoSearchSocial
Demand-Side Platform

DSP Platform

We combine global DSPs such as DV360, The Trade Desk and Microsoft Advertising with our own machine learning and custom AI to hit campaign KPIs.

DV360The Trade DeskMicrosoft AdsCustom AIAmazon DSP
Amazon Advertising

Amazon DSP

Buy display, video and audio programmatically on and off Amazon's inventory to reach new audiences.

Amazon DSPDisplayVideoAudio
Connected TV & Out-of-Home

CTV & DOOH

We manage all video — CTV, IPTV, OTT and DOOH — in one place and serve the best ad in real time based on weather, traffic and user behavior.

CTVIPTVOTTDOOH
Why Wishmedia

WISHMEDIA in Numbers

99%
Audience Reach
300K+
Korean Publishers
10+ yrs
Programmatic Expertise
No.1
Full GMP Stack in Korea
CEO Message

A Message from Our CEO

Everything in programmatic advertising, connected as one — that is what WISHMEDIA does.

We unify campaigns across channels and countries, and use custom AI to reach target audiences in real time.
Right Customer, Right Timing, Right Message — we find high-value audiences and deliver the best possible campaign results.

Richard Lee
CEO & Founder
Kyungkoo Lee
Board Member, Korean Advertising Society
Auditor, Korea Advertising & PR Practitioners Association
Former Professor of Advertising & PR, Semyung University

Career

2016.12 – Present
CEO, WISHMEDIA
Founded and leads Korea's first programmatic specialist
2018
Appointed Professor of Advertising & PR, Semyung University
2013 ~ 2016
Cheil Worldwide
MediaCube Reseller Channel Head
2012 ~ 2013
MABLE (now N Search Marketing)
New Media Sales General Manager
2001 ~ 2012
Yahoo! Korea · Overture Korea
Display Sales Manager / Agency Channel Sr. Professional
Military
Lieutenant, Republic of Korea Navy
Culture & People

Our People

Specialists in digital marketing and programmatic advertising, building the future of advertising with data and technology.

A Team of Specialists

Every member of our team is a digital marketing and advertising professional trained in programmatic trading.

Globally Certified

The only company in Korea where everyone holds Google DV360, Microsoft Ads and Amazon DSP certifications.

Growth & Innovation

Through our NMI training institute we help develop talent for the industry, and we keep learning and innovating.

Partners

Global Partnerships

Strategic partnerships with the world's leading ad tech companies let us deliver the best advertising solutions.

Google
GMP Full Stack
Amazon
DSP Partner
The Trade Desk
DSP Partner
Scibids AI
AI Optimization
IAS
Ad Verification
Netflix
OTT / CTV
Microsoft
Ads Partner

The only company in Korea where every team member is certified in Google DV360, Microsoft Ads and Amazon DSP.

Google DV360 Certified Amazon DSP Certified Microsoft Ads Amazon DSP Partner
Clients

Brands We Work With

We share our partners' ambitions and work alongside them to achieve them.

TOYOTA LEXUS Kyungnam Pharm Korea Workers' Compensation & Welfare Service NongHyup LYVLY Seoul Red Cross Hospital Charancha Mobility HD Hyundai Infracore KB Chachacha LEGO Kyowon Kumon Lotte Insurance Shopee ACUVUE Shinsung Tongsang LISTERINE SONY Pictures 박스뉴반스 PREED hunet KD Navien Emirates Jabra Oriental Brewery Callaway AceBiome Korean Educational Development Institute I'm Dak ILDONG Pharmaceutical i-Scream Home Learn JUNG KWAN JANG MUJI Sangha Farm BORYUNG 경북도이차리재단 illuma novita KOHLER Ministry of Food and Drug Safety 교촌 I새로 Dr.You FreeStyle Libre National Health Insurance Service HAMSOA NOBLETON SAMJIN Pharm I.st DANA+ Donghaeng Lottery Cheotcha M Art Museum
Insights

Insights

Our take on the latest in programmatic, CTV, retail media and AI marketing in Korea. (Articles are in Korean.)

Sales Deck

Sales Decks

Detailed decks on our services and solutions. The PDFs are in Korean — contact us for an English briefing.

2026 ver.

Google Enterprise Full Stack & DV360

Korea's only full GMP stack solution, running SA360, DV360, CM360 and GA4 together for maximum campaign efficiency.

PDF · KRDownload
2026 ver.

CTV Peak Time Package

Non-skippable IPTV, FAST and YouTube inventory during prime viewing hours (5 pm – midnight), delivering 90%+ view-through rates.

PDF · KRDownload
NEW

CTV: Samsung Ads

Premium CTV advertising on Samsung TV Plus (100M global MAU), Samsung O&O Ads and Gaming Hub.

PDF · KRDownload
2026 ver.

CTV: LG webOS & LG Channels

Native banners on LG smart TV webOS and LG Channels video for maximum brand impact on the big screen.

PDF · KRDownload
NEW

Amazon DSP

Precise audience targeting based on Amazon's purchase data, connecting retail media directly to conversions.

PDF · KRDownload
2026 ver.

Microsoft Ads

High-converting, less crowded premium placements across Microsoft's own network: Bing, Outlook and MSN.

PDF · KRDownload
NEW

DOOH: Gangnam Digital Bus Shelters

70 digital bus shelters in Seoul's busiest districts — Gangnam, Seocho, Songpa, Mapo and Hongdae.

PDF · KRDownload
Contact

Contact Us

Planning a campaign in Korea or have a question about programmatic? We reply in English.

Address

3F A Tower, 11 Teheran-ro 79-gil
Gangnam-gu, Seoul, Republic of Korea

Phone

+82-2-554-5574

Business Hours

Mon – Fri, 10:00 – 18:00 (KST, UTC+9)